Smartphone have evolved to become an integral part of the abounding digital world we live in. It is now the established flag-bearers of ubiquitous communication across the globe. To go by the conventional trends, the role of Smartphones is not just secured as the primary tool for instant information but has now moving towards defining the future of all pervasive communication.
However, Smartphones are not the only players in the contrivance and need an extensive support from Social Media – the key medium through which the information and communication actually travels. When used appropriately, Social networking is a brilliant means through which individuals can express themselves with freedom. It has permeated the social, cultural and geographical barriers in a way that no other medium has ever managed to achieve. Apart from being a remarkable medium of interaction for individuals staying far from their loved ones, it has also the medium of choice for all. Through it we can keep now track of all types of events across the globe by accessing the information almost instantaneously. The more amazing feature is that it lets you choose the specific information that concerns you the most, and also allows you make your personal views known through instant feedbacks.
When you combine these wonderful advantages of Social Networking with the exceptional aspect of mobility offered by phones, what we have is an invincible combination. As per a statistic, Smartphones users in the US are spending almost 76% of the total usage time on social media. This explains the vital role played by mobile devices in elevating the utility of social networking. The emergence of Android based phoneshas maximized the value offered by social networking to commendable levels. In terms of the total amount of content being consumed on mobile, Social networking tops the list by a distance, followed by entertainment and other various activities. Popular social channels like Facebook and Twitter have been the leaders in driving engagement through mobile phones. It is no surprise then that most of these social channels are devising features that are mobile-first, while the two major categories of mobile – Android and Apple, come with in-built apps for these social channels.
There is another remarkable trend that enumerates the role of mobile in promulgation of Social networking. While phones are used by people of all ages, the younger generation is specifically leading the charge towards increased mobile penetration. It is again the younger generation which is more inclined towards Social networking, making it an assertive conjecture that the future is Social networking is tightly linked to the predominance of Smartphones.
