TAG Mobile unveiled a new brand identity, symbolized by the introduction of a new logo that signifies its growth and transformation, and celebrates the culture of innovation. This new and updated logo has a new image style, graphics and colour palette, which gives the brand a new look and feel. TAG mobile is striding its way to top faction of wireless service providers. The launch of new brand logo kicks-off a new era that speaks to who we are as a company and that we are a direct reflection of the community we serve – multidimensional, dynamic, modern and bold. We are proud to be ahead of the curve in a rapidly evolving industry, and our new brand identity will now illustrate how far we have come. We are continuously looking for ways to enhance the experience for our customer by adopting ‘customer is right’ philosophy. We are upgrading our OSS/BSS platform and dealer portal with dedicated customer support in English and Spanish to enhance customer experience. Our unparalleled connection and leadership with our audience compels us to evolve with them. It is our duty and our ambition to leverage this incredible brand equity to celebrate our culture and connect people in the United States. The new logo, in appearance, is a vibrant new take on TAG’s prior logo. It represents connectivity, unity, and collaboration. The effervescent color palette and use of bright purple and orange in the design reflect the vivacity of the brand and its contributions to the U.S. telecommunication landscape. TAG Mobile also announced its new Lifeline Service plans for California and other states. The company unveiled new prepaid plans, aggressive incentive program for new and existing agents, and announced a dedicated bi-lingual customer service in English and Spanish. The program has revised its device strategy with new-feature smartphones with 3G/4G speeds. The phones come with a one year – guarantee. New and existing customers can also chose to upgrade their phones to a feature-rich smartphone.