The smartphone apps have truly revolutionized our world. Today they come in all shapes and sizes. Consumers are hooked on them like no other digital medium. They are used for everything from checking the news to remotely switching on your home AC.
Apps work in a fundamentally different way as compared to the World Wide Web. They take personalization to a whole new level and afford some very innovative tools and features.
Some of the most important genres of apps include social networking, music, games, health, and fitness, utility, entertainment, lifestyle and productivity. This has made the ecosystem the new hunting ground for brands looking to get instant visibility. Check this infographic to get a detailed idea about how smartphone app activities are on an upswing now. View this full infographic here.