Smartphones are one of the most used devices currently with the growth of technology and it’s almost impossible to think of life without them. With smartphone users currently accounting for around a quarter of the four billion mobile users around the world, it is already a priority to optimize content and experiences for mobile consumption. According to PewReseach “90% of American adults own a cell phone and over 64% of them own a smartphone.” With phones becoming more a ‘habit’ as compared to ‘need’ users are even glued to their cell phones even when they are not really using it to make calls, send messages etc. In fact, “67% of cellphone owners find themselves checking their phone for messages, alerts, or calls even when they don’t notice their phone ringing or vibrating.” With cell phones being so dominant, usage of mobile apps are also gaining significance. Mobile apps were initially offered as efficiency and data recovery tools. However, now apps are of varied kinds and these also include apps which are created solely to improve your smartphone experience. Now the simple question that crops us is how and why apps are gaining such significance.
Smartphones are basically smart because of the apps installed in them. Just think of a smartphone without all those apps that keeps us glued to our phones most of the time. Surely, the importance of a phone reduces greatly and then there is almost no difference between a basic phone and a smartphone at that point. In short, it’s these apps that makes a smartphone smarter and highly useful.
Using the basic internet through the mobile browsing feature and using it through an app is a huge difference. Browsing through apps is easier and faster as compared to mobile browsing. In fact these days everything has an app broadly speaking there are the productivity apps, security apps, news and entertainment apps, travel apps and the various utility apps. A study conducted by Flurry Analytics in 2014 showed that apps currently command “86% of the time that the average US mobile consumer spends on their smartphone.” Also, “smartphone users spend an average 2 hours and 42 minutes on mobile devices with app usage accounting for 2 hours and 19 minutes of this time.”