The latest smartphones offer some of the most amazing functionalities you could have imagined. For instance, if you have a business meeting in a foreign city you have never been before, you can still be confident of reaching there on time without any fuss, and all you need is your smartphone.
You can plan your route by viewing the map locating your destination on your phone. Next, you can check the suitable flight timings. You can then book the flight, taxi, and accommodation through any travel & payment app. You can then call your client to inform him about the expected time of your arrival. In case the client don’t speak your language, you can communicate using a translation app. Once done, you can set the alarm and ensure your phone wakes you up on time for the meeting.
While this simply shows that the smartphone has completely redefined the way we go about our daily life, there is more to it than we can think of. It’s because, smartphones have not only redefined our lives, but also the way we do business. For this reason, companies are taking this incredible tool quite seriously. It has become the platform of choice for primary business functions such as collecting and collating consumer data through online surveys. Here are some of the ways in which the smartphones are revolutionizing the field of online surveys.
Performing a social survey customized for smartphones would have the following advantages:
The number of people who’d be ready to respond to the survey can be significantly high as almost everyone today has a smartphone.
Conducting surveys through face-to-face interactions can be highly time- consuming when compared to a smartphone survey as it would require many people to go out there in the market and approach the audience.
The smartphone survey would also be significantly cheaper than a paper survey. It’s because, for a paper survey the amount needed to pay each correspondent would be much higher than the money required for developing a simple survey application for mobile.
Also, the time needed to complete the survey through smartphone survey can be much lesser as compared to one performed through personal interaction with the consumers. Again, the data collected through the paper survey would have to be converted into digital form for final analysis, while this step is completely eliminated with a smartphone survey.
The data captured through a mobile survey would be collected and analyzed through automated tools, needing minimum human intervention. Due to this, any likelihood of human errors would also be minimal and the insights derived form it would be high on accuracy.
Finally, the survey could be completed with no much hassle and even within tight deadlines, making it much more useful and timely.
As the mobile-internet’s usage rate continues to increase and the smartphone carry on to acquire many more features to get much more powerful, its role as a multi-utility device would only become more vital. Hence, conducting smartphone surveys through push notifications using an installed app could become much easier, effective and beneficial.
