Regardless of how good a service is, it’s very hard to promote it successfully without the right marketing techniques and plans, especially for new businesses. Thanks to the digital wave that is invading the marketing world, businesses have a myriad of methods to promote their services. Understanding what makes some popular techniques work allows you to tailor these strategies to come up with a suitable campaign for your business. A combination of a few successful strategies will help you get the best outcome. To help you understand how to utilize the most popular methods for your business, we’ve made a brief overview of the top 4 ways to promote your services.
1. SMS Marketing
Focusing on online branding is a smart move in our digital world, but what about those potential customers who don’t have smartphones or an internet connection? Offline marketing techniques used to be extremely effective in the past, but they couldn’t be more irrelevant nowadays. This is why you should always think outside the box and tackle every approach possible to ensure that your services will reach people of different backgrounds and age groups. The marketing gurus at messente.com explain that SMS marketing campaigns are extremely successful because of the inclusivity that they offer. With this method, you don’t have to only target those who own a smartphone as you will be able to reach all your customers who even own regular handsets.
2. A Well-designed Website
No matter how many people keep insisting that you don’t judge a book by its cover, the first impression always matters. Other than giving a strong, positive first impression, your website should be user-friendly and easy to navigate. Some studies that focused on people’s online behaviors also found that more than 50% of people are ready to give up on a website that doesn’t offer a mobile version, and almost more than 40% are ready to close the website if it takes too long to download. This means that having an online presence through a mobile-friendly, easy to use, quick, and professional website is essential to survive in this technology-driven world.
After creating the perfect website that properly represents your brand, you need to focus on optimizing your website for search engines to pick it up from buried pages to rank higher. Many people don’t bother with opening the second link, let alone scouring the second or the third search results page. This is why paying extra attention to applying SEO strategies is extremely critical to the success of your marketing plan.
3. Through Communication
This is one of the most successful ways to promote your business, even if it’s relatively old. When you’re communicating with clients, whether you’re doing so through emails, postcards, business cards, or even on your website, you want to find a way to incorporate information that allows you to take advantage of each opportunity. Your correspondence should include your business logo, contact information, and website URL. You can add a signature that is consistently attached to any of your emails. This signature should include business information and updatable promotions, in addition to links to your social media channels. As you can tell, electronic documents are much easier to be spread and updated constantly, which should make them your default method of communication between you and consumers.
4. Content Marketing
One of the latest trends in digital marketing is using useful and helpful content to promote services. There is no shortage of promotions around us, telling us to purchase something or subscribe to a service. But what really sets good businesses from average ones is how they engage with their consumers. Businesses that publish content on a regular basis are known to attract much more traffic than others. Well-written articles on a certain topic that you’re an expert in providing users with free helpful information that can help them in a pinch or for research. People don’t forget who provided them with such information and they’ll be interested to know more about the provider if they’re seeking more professional advice. You can also link to your products in articles to increase your sales, depending on the type of articles you’ll be typing.
In the past, starting a business and generating the desired profit was a matter of double or quits. Business owners had to rely on the word of mouth to build a strong customer base that will attract new customers. Nowadays, it has become much easier to start a business and promote your services online to attract potential customers and people who are interested in the services you are providing. Since the internet has provided a lot of people with a chance to start and grow their business, the competition is now tougher than ever. To succeed in this increasingly competitive world, you need to stand out from the crowd with an attractive website, a well-thought-out promotional plan, and a few unconventional marketing strategies.